SEO stands for Search Engine Optimization. This is the process by which web designers and bloggers use web page settings and key words in particular positions and orders on their web pages in order to be found by search engines such as Google, Yahoo! and Bing. If a page has not been properly optimized, the search engines are not likely to “crawl” the pages, and when they are crawled they are not ranked very highly on the respective search engines’ “organic” search results.
Traffic Ticket Lawyer SEO is critical for any traffic ticket attorney who wants his page to rank highly on search engines. A high rank is directly related to how easily and often his traffic ticket defense web site will be found. If a potential client can’t find a traffic lawyers web site, it is difficult for that potential client to get into contact with the lawyer or use his ticket defense service.
One SEO saying is “Content is King.” This means the more relevant content a web page has, the more likely the search engine companies are to consider the page important to end users and in turn rank the page highly. the higher a page ranks, the sooner it will show up on a web search. The high ranked pages will show up on the first page of an internet search.
As mentioned above, perhaps the most important part of Traffic Ticket Lawyer SEO is ensuring the proper “key words” are used on the site. They are words that are key to being found on an internet search. It is important that the words are not used too infrequently or too often. Search engines penalize pages that are simply copies from another page. Our company uses a special program that tells the ‘search bots’ when our page content has been copies onto a competitors web site, and directs the bots to return to our site to find the original content. Search engines also penalize pages that simply use key words over and over, but are not placed into context in meaningful and informative text. Another penalty results from broken links.
While it takes some effort to learn how to properly optimize a web page, actual SEO is not difficult. There are many articles online and programs that can be downloaded that help with proper Traffic Ticket Lawyer SEO.
My experience has been that a number of companies advertise being Traffic Ticket Lawyer SEO specialists, but they actually know little about actual traffic ticket law or traffic ticket defense. The truth is these “specialists” can get just about any topic on or near the front page of a search engine’s results for just about any body. The problem is, because anybody who pays enough money and has a skilled enough SEO specialist can get their page ranked highly, how is a consumer supposed to know who really has experience in an area and who just paid to be ranked highly.
The key is to read web pages carefully for content and demonstrated experience by the lawyer. Do the pages really say anything? Is the content informative or are key words just repeated over and over? The next step in terms of finding an experienced traffic ticket lawyer is to actually call the firm and inquire. Ask questions like: how many traffic tickets do you resolve each month or year? What percentage of your practice is dedicated to defending traffic tickets? Is your law practice focused on resolving traffic tickets or a broad range of criminal matters? The answers you get to these questions should help you decide on which traffic ticket lawyer you really want defending you!
The traffic ticket lawyers at The Coquat Law Firm know Texas Traffic Ticket Law well. We have traffic ticket attorneys dedicated primarily to the practice of traffic ticket defense. Our lawyers work ceaselessly to learn the practices of each traffic court in which we practice. Our knowledge of the traffic court system, prosecutors and judges helps us craft a solid traffic ticket defense for each client’s case that we take. There are many excellent traffic ticket lawyers in the Corpus Christi area. You owe it to yourself to find one and get the best possible defense.
If you need assistance with traffic ticket defense and want more than just great traffic ticket lawyer SEO, give us a call today: 361-232-5202.